drag2share: Social Media Strategy Is Now All About ‘Earned Media,’ Generating Free Exposure For Campaigns

source: http://feedproxy.google.com/~r/businessinsider/~3/vYAVeWE_6EU/is-facebook-rewriting-the-industry-standard-for-user-engagement-2013-8 In a new report from BI Intelligence, we define what exactly earned media means in the context of a modern social media strategy, analyze how to make earned media via social media a strategic focus, detail the various different approaches and methodologies brands are using to generate earned media via social media, and look at the […]